72%

Think that an agent utilising Diakrit's property marketing can achieve a faster and smoother sale of the home.

82%

Believe that an agent using Diakrit's property marketing will attract more potential buyers to their home compared to those who do not.

Believe that Diakrit's tools give them a better understanding of the home, which helps them make more informed decisions regarding their interest in the property.

87%

Buyers are 67% more likely to attend an OFI after viewing a 3D Floorplan*

Diakrit is the largest real estate marketing provider globally. Established in Sweden in 2001, our mission is to empower real estate agents with products and solutions that help people find and fall in love with their next home.


Our vision is to be the partner of choice in digital real estate marketing globally; delivering outstanding customer experiences and transforming the experience of selling, buying, renting and owning a home through our solutions.

Through premium property marketing, Diakrit empowers agents to efficiently and effectively win more business, sell smarter and grow their brand.  Our unique value proposition lies in our international reach, experience and insight gathered from being a trusted marketing partner to over 2,000 leading real estate agents worldwide, who help shape our marketing offering, user-friendly systems and technology and raise our service standards every day. 

About Diakrit

We’re proud partners of some of the leading real estate companies in the country:

 

TRA (tra.co.nz) via online survey and in-depth interviews with Aucklanders looking to buy or have bought properties, 2019. I  National Assocation of Realtors, 2017. I Interactive products global avg. user time on Google Analytics, 2022.

Benefit from our self-service online platform that allows you to place your order, book your photographer through our real-time calendar, check the status of your order, receive your deliveries and submit edits to your delivered content. 


Our live booking calendar is a favourite amongst our customers where they can book the date and time that suits them, right there in the living room with the vendor.

One-stop shop with a live booking calendar

DIAKRIT SHOP

Integrated with leading CRM's

Save time on admin tasks and utilise our established integrations with Agentbox, Realtair, VaultRE and Campaigntrack.

Photographer Calendar

See a full view of our photographer availability for the weeks ahead and lock in a photographer of your choice, on your preferred date and time.

Seamless Corrections
With our Correction Tool, you can submit changes to your delivered images and floorplans, showing exactly what you want changed and where.

Buyers spend on average 3 minutes and 18 seconds engaging with the interactive renovation tool

Of these buyers, 30% spend more than 5 minutes on Photo Styling™

Buyers are 62% more interested in a listing after using Photo Styling™*

Available for the kitchen, bathroom, living room and facade of the home.

Photo Styling™ allows buyers to see beyond how the property looks today and bring to life how a specific area of the home could appear if redecorated to their personal taste. Buyers can digitally customise the different colours and textures of the walls, floors and surfaces of the Kitchen, Living Room, Bathroom and facade to their liking. 


With many options of colours and textures to select from, buyers can also use the comparison slider tool to help highlight the differences between the before and after of their design.

Inspire renovation dreams

PHOTO STYLING™

Buyers spend on average 5 minutes and 19 seconds taking a virtual walk through on the tool

Buyers are 71% more likely to contact the agent after using Photo Panorama™ VR*

Of these buyers, 18% spend more than 10 minutes on Photo Panorama™ VR

Photo Panorama™ VR allows buyers to relive the open home experience again, becoming more emotionally invested in the home. With the ability to virtually tour each room from anywhere and at anytime, buyers can digitally inspect the home in a truly immersive experience.


Photo Panorama™ VR adds the wow factor to your marketing and can pre-qualify buyers before the open home.

Virtual Tour open to buyers 24/7

PHOTO PANORAMA™ VR

Buyers are 43% more likely to attend a viewing after using Furnish™*

Of these buyers, 31% spend more than 5 minutes on Furnish™

Buyers spend on average 3 minutes and 36 seconds engaging with the interactive floorplan

Furnish™ helps qualify and engage buyers faster with the ability to check measurements, visualise how they would utilise the space in the home and plan any potential renovations or changes to the layout.


With simple drag-and-drop movements, buyers can choose from a library of different furniture to digitally decorate the floorplan, including tools to add and remove walls and measure distances.

Mentally move in

FURNISH™

A fully furnished, on-brand 3D floorplan to speak to the heart of buyers. This creates a better understanding of volume and space, and showcases how each room works together.

3D Floorplan

A 2D floorplan tailored to your brand, to provide a clear and simple overview of the layout home. Includes room names, measurements and installed appliances.

2D Floorplan

Unique details

Emphasises characteristics and distinct features of the home.

Lifestyle photos

Creates a desire to be there and the familiar feeling of a home.

Straight-on angles

Enhances visual clarity and easier to comprehend and connect with.

View Photography Collection

Inspired by interior design magazines, our unique photography style uses straight-on and carefully selected angles, coupled with natural light and neutral colours, to showcase what makes a house a home.

Our extensive team of photographers and photo editors produce more than a million photos a year, including drone images, ensuring a home's best features are highlighted to create an unforgettable first impression.

Create a memorable first impression

MAGAZINE QUALITY PHOTOGRAPHY
 

Premium Property Marketing Proven to Attract, Engage, and Convert More Buyers

Diakrit’s premium real estate marketing content is designed to give your business a strategic advantage over competitors and increase the time a buyer spends on your listing from 44 seconds to over 5 minutes.

Tailored to your brand, our suite of marketing content tools includes magazine-quality photography, property videos, 2D and 3D floorplans, and interactive tools that allow buyers to digitally renovate, decorate, and virtually tour a listing. Buyers become more emotionally invested in the property before the viewing, creating more qualified leads and increased buyer competition.

As a global industry leader, having your office partner with Diakrit for your marketing content puts your team at the forefront of real estate marketing worldwide.  Our proven results deliver the best buying and selling experience, leading to greater success.

Make your listings stand out with interactive and engaging property marketing

Truly unique views from new heights
 

Offer high-level, visually outstanding views of the home, including the land and surrounding landmarks. Drone adds an extra dimension to your marketing, showcasing incredible aerial perspectives and hard-to-reach angles that can dramatically increase buyer interest.

DRONE

Convey feelings, not just features
 

Video provides buyers with a cinematic experience of the home, showcasing its selling features and offering a better understanding of the home's layout and flow. Videos are created according to your custom branded template, with the option to include agent intro/outro’s, local area footage and drone footage.


Videos can be easily shared across social media channels, websites and to your database - increasing your chances of reaching potential buyers, and leading to higher engagement with your marketing campaign.

PROPERTY VIDEO

We understand the challenges your business might face today

Point of Difference 

  • You are forced to compete on commission.

  • You are forced to reduce marketing investment.

  • No brand recognition in your property marketing content, i.e. photographs, floorplans etc.

Customer Experience

  • You struggle to find ways to enhance the customer experience.
  • Manual and time-consuming booking and correction processes are caused by back-and-forth emails and phone calls.

  • Multiple upload channels and little to no integrations leave room for error and slow down processes.

  • Photographer availability during peak season can become an issue, leading to longer wait times.
Consistency
  • Listing content varies in quality.

  • Using multiple suppliers which creates inconsistencies.
Processes & Resources

Benefits our customers love

Next steps & partnership onboarding strategy

We collaborate to create on-brand profiles and an editing style for your photography, floorplans and other assets.

We customise your packaging and pricing based on our discovery session and deliver a customisation shoot - the important part - to give you a preview of what to expect and make any necessary adjustments. 

Customise

Set Up

We define and agree on your partnership terms.

We will guide you through integrating your new marketing tools onto your website and help you and your teams establish workflows and processes to leverage the efficiencies of integrations.

Our Account Managers are experienced and skilled in onboarding small to large teams, helping them confidently maximise the benefits of their new property marketing solutions and user-friendly systems and processes quickly and effectively.

Onboarding

Feedback

Throughout the initial eight weeks of our partnership, we maintain an ongoing feedback loop to ensure a seamless onboarding experience.

We specialise in identifying and addressing potential challenges, gaps, objectives, and requirements within your property marketing strategy. 

Together, we explore opportunities for collaboration, assessing where and how Diakrit can provide valuable solutions, support and growth for your business and your property marketing strategy. 

Discovery Session

Don’t take our word for it
– see what vendors and buyers think!

According to a recent consumer survey conducted with over 8,400 homeowners and buyers, properties marketed with Diakrit's property marketing content significantly impacted their decision-making process regarding the home and the agent.

Our friendly and knowledgeable customer service team and sales support teams are dedicated to providing exceptional support every step of the way. From onboarding to system training to order management, we're here to ensure a seamless and stress-free experience.

We are available to assist through Live Chat, email, and phone, to ensure you receive answers to all of your questions or queries in the shortest amount of time.

 

A dedicated team to support you

CUSTOMER SOLUTIONS

Across 2023, we maintained a 99% Customer Satisfaction score! This is a testament to our commitment to providing outstanding customer service to you

95% of all calls were responded to within 60 seconds during 2023

Say goodbye to chatbots! Our Live Chat connects you with real people who can provide help instantly

Talk to a real person
95% of calls answered in less than 60 Seconds
99% CSAT Score